How to build an unforgettable ecommerce brand
Whether it’s groceries, clothing, or electronics, customers buy increasingly from ecommerce stores, which presents a huge opportunity for savvy ecommerce brands. But many people only buy from recognized brand names and ignore the rest. That’s why building a recognizable ecommerce brand plays such a crucial role in improving the chances of ecommerce business success. In […]
Brand strategy template: a small business worksheet to flesh out your marketing plan
Abranding and marketing strategy is essential to the success of a small business. This is the framework by which you define who you are, differentiate yourself from your competitors, communicate these qualities through design and reach your target audience effectively. Because it is capable of so much, there are many moving parts that go into […]