How to build an unforgettable ecommerce brand
Whether it’s groceries, clothing, or electronics, customers buy increasingly from ecommerce stores, which presents a huge opportunity for savvy ecommerce brands. But many people only buy from recognized brand names and ignore the rest. That’s why building a recognizable ecommerce brand plays such a crucial role in improving the chances of ecommerce business success. In […]
Freelance design in the age of AI
No matter where you’ve been, it’s impossible to have missed the explosive growth of generative AI over the past two years. Consumers have never adopted a new technology this quickly, and its potential to transform industries in unexpected ways shouldn’t be underestimated. When it comes to design, groundbreaking tools like DALL-E, Midjournery and Adobe Firefly have […]
A century of Surrealism: Reimagining today’s logos in the style of famous Surrealists
t’s been 100 years since European poets André Breton and Yvan Goll published their competing Surrealist Manifestos, pioneering an artistic revolution that embraced alternative perspectives and the weird, wonderful power of the subconscious mind. Since then, the Surrealist movement has given us some of the most enduring imagery in modern art — from that pipe that’s not […]
The 16 best logo design tutorials on the web in 2025
Would you like to design a logo for your business, but you’re not sure where to start? Whether you’re a total beginner or you have some graphic design knowledge but need to brush up on your skills, the internet’s got you covered with loads of great logo design tutorials. With a seemingly infinite amount of […]
How to talk to your clients about anything
t goes without saying: professional designers are masters at communication. It’s part of the territory, as with every project they translate a client’s brief into a unique visual execution. But even great communicators struggle sometimes. Whether it’s negotiating a price, clarifying feedback or asking for a referral, sometimes the cat’s just got your tongue. That’s […]
Brand strategy template: a small business worksheet to flesh out your marketing plan
Abranding and marketing strategy is essential to the success of a small business. This is the framework by which you define who you are, differentiate yourself from your competitors, communicate these qualities through design and reach your target audience effectively. Because it is capable of so much, there are many moving parts that go into […]